Butchers rewards APP
As part of the google UX design certificate, this project was to design a butchers rewards mobile app.
The first step was to conduct interviews with some of the butcher's shops customers, this was done via zoom,
From this, I identified pain points and created personas.
My next step was to create a user journey map to get a further understand of what the problems are.
Together with doing crazy eights, competitive audits and other ideation methods I came up with solutions that were then drawn into wireframes, to try out different ideas.
This was then turned into digital wireframes that could be turned into a low-fidelity prototype that could be tested on users in a usability study,
Using the feedback from the usability study a few improvements were made to the functionality of the app and moved to high high-fidelity mockups and prototypes. try it out in Figma here.
Below is the presentation that takes you through the whole design process for the application
This is my first project outside of university and has been a lot of fun to do. In my next project, i will be moving away from Figma to tryout Adobe XD